Biography
Hello! I'm Ihor Isychenko, a Chief Marketing Officer with a unique career path. I started as a Graphic Designer and Social Media Specialist and grew into a leader who understands all aspects of modern marketing.
My strength lies in my ability to unite diverse specialists: designers, SMM managers, PR specialists, and marketers – into a cohesive team working towards a common goal. I can translate creative ideas into business language and vice versa.
My arsenal includes a deep understanding of visual communications, the ability to build digital strategies, and skills in managing complex marketing projects. I navigate both creative processes and analytics, allowing me to create campaigns that are not only memorable but also deliver real results.
My approach balances innovation with proven methods, and creativity with business goals.
PERSONAL INFO
MAIN SKILLS
Name: Ihor IsychenkoEmail: moc.liamg%40noslekkim.samotCity: Sloviansk (Donetsk region, Ukraine)
• Graphic Design;• Illustration;• Typography;• Visual communication;• Color Theory;• Project management;• Strategic planning;• Brand management;• Social media marketing;• Digital marketing;• Performance metrics and KPIs;• Presentation and communication skills.
• Adobe Photoshop;• Adobe Illustrator;• After Effects;• Figma;• After Effects;• Google Analytics;• Google Ads;• SEMrush;• Ahrefs.
Featured Works
Media Branding 0372.ua
Media Branding 6262.com.ua
Epic Podcasts Cover Design
2023 Creative Set
Donbas PodcastCover Design
2022 Creative Set
Brand identity «Make Sense»
2023
2020-2023
2020-2023
2021
2023
2023
2022
2024
Work Experience
NGO «Make Sense»
NGO «Make Sense»
This is School
Cefeya Book
The website of the city of Sloviansk 6262.com.ua
The website of the city of Chernivtsi 0372.ua
Chief Marketing Officer
Marketing Manager & Graphic Designer
Illustrator
Graphic Designer
Digital Media Designer & SMM
Graphic Designer & Social Media Manager
Feb 2024 - PresentChernivtsi, Ukraine
Oct 2023 - Feb 2024Chernivtsi, Ukraine
Jun 2016 - Nov 2017London, UK
Jan 2018 - Apr 2019Kyiv, Ukraine
Aug 2019 - Feb 2024Sloviansk, Ukraine
Aug 2022 - Feb 2024Chernivtsi, Ukraine
I developed and implemented comprehensive strategies for promoting media products and services. I was responsible for shaping and maintaining the brand within the media environment, which included creating and coordinating campaigns across various platforms.
My role involved analyzing the media market, studying competitors, and understanding industry trends to develop effective communication strategies. I also managed the creation of content for media platforms, such as news websites, social media, and blogs, ensuring that the information was relevant, engaging, and aligned with brand standards.
Additionally, I monitored campaign results, analyzed the effectiveness of different media channels, and adjusted strategies based on the data collected to achieve the best outcomes.
As a marketing manager, I developed and implemented strategies for brand promotion, analyzed the market and competitors, created content plans, and introduced new ideas to enhance communication effectiveness.
As a graphic designer, I created visual content that aligned with marketing objectives and reinforced the overall brand strategy. This included designing illustrations, posters for news articles, covers and icons, as well as visuals for social media.
I was engaged in creating vector 2D graphics in a flat style. My main tasks included developing illustrations and icons for the company. Typically, I worked on creating original vector illustrations that aligned with the company’s style and brand standards.
One of the important aspects of my work was designing icons. They needed to be simple yet easily recognizable and functional across different platforms. I carefully ensured that each icon clearly conveyed its purpose and looked good at any size.
Here my responsibilities included creating illustrations in 2D graphics, particularly for children's books. I developed not only the illustrations themselves but also the covers for these books.
I also handled the layout of children's books using Adobe InDesign. Additionally, I designed business cards, flyers, and other printed materials.
I created posters for news articles and developed visuals for the social media of a news website, ensuring attractive and relevant content for the audience.
In addition, I handled content publishing, gathered statistics, and conducted analytics to understand the effectiveness of our materials and adjust the strategy as needed.
I also developed content plans and implemented new ideas to consistently maintain high user engagement and improve the brand’s visual communication.
I was responsible for creating and managing content for social media, developing strategies to engage the audience and increase brand visibility. This included planning and publishing posts, monitoring user feedback, and analyzing campaign results to ensure maximum effectiveness of our social media efforts.
I also created visual content suitable for social platforms and aligned with the overall marketing strategy. This involved designing graphics for posts and advertising banners.
Bringing marketing visions to life through stunning design. Let's connect!
I specialize in transforming abstract marketing concepts into visually compelling designs that captivate and convert.
My Blog
MEDIA ABOUT ME
On-Brand Illustration Design: Tips and Tricks.
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The Top Illustrators to Watch in 2024
My training about social media
As the world of illustration continues to evolve, it's important to stay up-to-date on the latest...
Digital illustration has come a long way since its inception in the early 1960s. With the advent of digital...