In 2025, social networks remain a crucial tool for media. They are a key source of traffic, feedback, and communication with audiences. During an online training session I conducted for the «Mediabaza Chernivtsi» regional hub of the Institute of Mass Information, I shared tips on how to effectively use Instagram, Facebook, and Telegram to maximize results.
One of the key points I discussed was the role of video content in social media. The 2025 trend is short, dynamic videos. Instagram will continue to promote the Reels format, while Facebook will focus more on captioned videos. It’s essential to adapt to changes, as platforms are constantly refining their algorithms, and those who don’t keep up will fall behind.
To achieve the best results, it’s important to use strategic approaches, such as actively engaging with followers through comments and messages and utilizing new platform tools. For example, on Facebook, it’s advisable to avoid external links in posts to prevent reduced reach, while on Telegram, creating weekly news roundups is useful to maintain audience interest in your content.
Chernivtsi, October 11, 2024